Search Optimization requires
Competitive Search Research
Many levels of analysis must
be done to complete search optimization!
Search Optimization requires significant
amount of data, analysis of the search data, understanding
of the clients business, understanding competitive advantage
our clients business has in the market place, researching
competitive websites and associated keywords.
Understanding the demographics of customers that our client
is trying to attract. Making sure that the margins are
healthy to support online marketing and costs associated
with optimization.
The Internet is dynamic, this is the
ultimate market place to conduct business therefore search
optimization is also dynamic, since everything continues to
change, the website content, keywords and overall focus of
the business needs to align with market changes. This
does not mean changes need to be done daily, but it does
mean focus and attention to details given monthly, quarterly
and annually.
VERTX SEO services we built out websites
for clients and 6 to 12 months later, the design was stale
and the content needed polish. Why? Because the
technology and the culture of the audience demanding more
required our clients keep up with the "Jones".
Lets discuss search optimization what it
involves, why optimization does not work in isolation:
-
Website Search Optimization
- this is often called "on site optimization" in the SEO
industry. This sounds easy but typically the
research of the keywords is not done right. Its
mission critical to conduct a reverse search result
research on competitor websites and organic search
keywords ranking using a variety of tools and service
(not free). This provides the road map and the
information required to produce the right search
optimized content for human information consumption
& for search engine indexing services. Clearly
search optimization here requires both technical skills
and marketing skills. Proper placement of content
on Tags H1, H2, H3, Meta Descriptor, Meta Data and Title
Tag and even the naming convention of the actual web
page become critical for search optimization.
-
Google AdWords - we often hear from
clients that this medium is too costly and/or it does
not work. False! This medium does work, its
working for your competition, the Google AdWords
management requires not only a professional with
significant experience in optimizing your campaigns and
keywords, they need to understand your business and how
to differentiate it yet follow the rules of optimization
to get the best ad placement on Google AdWords platform
with high quality score. Anything above a 6/10
quality score is good.
-
Off site Optimization - this is also
known as Search Engine Optimization - this is very
difficult to achieve by most internal marketing staff
and most SEO firms does not handle this task well.
This is an extremely hands on, continuous focused effort
to produce search optimized articles, search optimized
bulletins, search optimized video, search optimized
links with anchor text, search optimized blog posting
and search optimized blog comments on Web 2.0 website
and more... This requires strategic thinking with
tactical focus on tasks to get search
optimization done for delivering keywords to
rank on organic search on Google, Yahoo and Bing on page
1.
-
Google Local | Google Maps | Google
Places - this is the other critical area to consider for
search optimization. This maps is
very illusive since its the latest Google search
platform. Optimization of the listing is important
and selecting specific keywords require understanding
and proper positioning to get the best local results to
show up for maps.
As you can see form the limited
information above there is a lot of work that needs to be
done on a daily, weekly and monthly basis to get search
optimization to work for your website. However, you
are in luck, you found VERTX SEO service who can deliver all
of this and more importantly measuring leads and sales
verses keywords and rankings is what make VERTX SEO firm
your choice. We are a full service search engine
optimization firm, yet affordable.
Send us competitor proposals and we will match or
beat their service level agreements and prices -- that is
our guarantee!! We will back our SEO
service with SEO results you can validate!!
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