Press Release Distribution |
Houston Press Release Distribution
Maximize PR using Search
Optimized Content for Press Release impact
Press Releases is part of the marketing and communications
process which the ad agencies love to sell to clients.
This is a standard process to assembly line the process of
spoon feeding news organizations with a steady flow of
pre-qualified and verified content which the news reporters
and writers can leverage as news worthy, informational and
semi-validated since the press releases are coming with the
authorization from the actual business owners or PR firms
hired to release such information.
However, this task often run by advertising reps or ad
agency copy writers does not understand how to position this
information for the web for search engine optimization
purposes. The most common mistake is the lack of
understanding of how search engines work and conducting
keyword research as part of the press release topic.
Its mission critical that the content is written using high
volume, yet qualified to the clients communications to drive
readership of this information by ensuring the press release
is search optimized for keyword phrases which will be
naturally pulled by both search bots and news media RSS
feeds. RSS is the stand setup on the web for news
publications which most press release platforms use to
distribute the information.
Typically Press Release Distribution does
not cost a lot but when the content is written correctly
with the proper keyword research behind it, the impact can
be significant and the payback will typically come from
years of leads over years (not months).
Houston Press Release Distribution
is handled by VERTX SEO team as an optional service
typically a schedule is assigned to the customer and then
our SEO compliant content writers call our clients to
schedule the topics and set a date & time for the release of
the news. As you can tell from reading this
information and other information on our website, we do not
leave much to chance. Most often our team works on
your behalf, with focus on specific keywords phrases that
deliver the maximum ROI when they are ranked on page 1
position 1 - 5, on organic Google, Yahoo & Bing, on Google
Local maps and also on pay per click ads optimized for best
lead flow.
Press releases are supposed to be easy, it
sure is easy when you want to through out some money and
hope for a return --- its imperative that you get into the
details and ask your press release expert or ad agency to
confirm with you that the press release is search engine
optimized and compliant with search bots for maximum
exposure. Also, keep in mind that the title you
give your press release makes a big deal to search results
and for human consumption. No its not what the ad
agency advised you the title should be --- give us a call or
email us and we can help you with this task.
We promise it will not cost much and you
will actually learn a lot from us and you will then have
more information to hold both SEO firms, ad agencies, press
release firms and potentially internal marketing staff in
check on how things should get done!! Welcome to the
internet age where everything you do is now connected to
keywords not just your brand.
Give us a call or email us and we can
provide you with a free search engine
optimization assessment of your website.
If you are looking to build a new website,
that too is our area of expertise, so
connect with us as required.
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